KAIST (President Kwang Hyung Lee) announced on the 19th of October that it is launching a new action-oriented ESG program, 'PDSP (Problem Definition to Solution Program),' which returns brand revenue to students to support research aimed at solving social problems. Brand revenue refers to profits from the sale of branded products, such as 'Nubjuk-i,' and the brand shop that KAIST operates near the campus's duck pond.
This initiative is the first model to concretize KAIST's brand value and social responsibility through a student-centric approach, serving as an innovative starting point that connects 'research–startup–social contribution.'
The project is funded by dividends from Brand KAIST, a subsidiary of KAIST Holdings (CEO Hyunmin Bae), led by co-CEOs Hyun Jung Suk and Byeongjun Bok (CEO of KAI Patent Law Firm, and KAIST Industrial Design alumni).
By reinvesting brand revenue into student research activities, KAIST aims to implement a KAIST-style virtuous cycle ESG structure: 'Brand->Revenue->Student->Social Contribution.'
PDSP is a research program where KAIST undergraduate students voluntarily form teams to explore social and technological problems and propose solutions. The program name, 'Problem Definition to Solution Program,' signifies that students directly define the problem and design the solution, aiming to become a practical research platform that connects learned knowledge to solving social issues.
Through the PDSP, KAIST is expanding the concept of ESG beyond Environment, Society, and Governance to 'Practicing Social Responsibility through Education and Science.'
The process of students proactively defining social problems and proposing solutions is itself a form of ESG value realization, and KAIST seeks to build a science and technology-based, action-oriented ESG model through this.
The PDSP operates with two research tracks: Deep Tech and ESG. The 'Deep Tech Track' supports fundamental technology research that will lead future industries, leveraging KAIST's advanced science and technology capabilities in areas such as Artificial Intelligence (AI), semiconductors, robotics, biotechnology, new materials, and energy. The 'ESG Track' focuses on research on social issues such as climate change, carbon neutrality, and aging, concentrating on realizing a sustainable society through science and technology.
This program is regarded not merely as an idea contest but as a 'student-led Deep Tech incubation program' that promotes substantial technological innovation originating from research labs.
Participation is open to approximately 20 teams, each composed of three to five undergraduate students. Each team can choose to apply for either the Deep Tech Track or the ESG Track. A maximum of 1.5 million KRW in research activity expenses will be provided per team for three months, with the funding executed according to KAIST's internal research project standards. Applications are accepted through the KAIST portal site from September 29 until midnight on November 5. Selected teams, after being reviewed by an evaluation committee, will go through stages including orientation, interim check, and performance presentation.
Hyeonmin Bae, CEO of KAIST Holdings (Professor of Electrical Engineering), stated, "The PDSP will be the starting point for KAIST-style autonomous research culture where students define problems and design solutions themselves," adding, "We plan to actively consider providing initial investments and commercialization support for outstanding research teams to develop their ideas into startups."
Hyeong-Jeong Suk, CEO of Brand KAIST (Professor of Industrial Design), said, "This program, where Brand KAIST's revenue is reinvested into student research, shows that the KAIST brand is evolving beyond a mere symbol to a platform for creating social value. I believe the true power of the KAIST brand lies in students creating new change that bridges technology and society through creative research."
A student who submitted an application for the program commented, "I wanted to explore social topics like environmental issues or technological inequality through research, and I am excited that this program offers such an opportunity," adding, "I feel a sense of pride as a KAIST student to be able to give back the knowledge I've gained to society."
KAIST President Kwang Hyung Lee emphasized, "Creating a co-prosperity innovation model that returns the value generated by the KAIST brand to our students is also KAIST's strength," and "I hope that the problems defined by the students themselves will contribute to the progress of humanity, and that creative research will become the driving force for social change."
Since its establishment in 1971, leading South Korea's scientific and technological development and industrial innovation, KAIST is realizing the 'virtuous cycle of brand value' through its PDSP, presenting a new ESG paradigm that combines student-led social contribution and technological innovation.