I’ll Have What He’s Having? How Consumers Make Choices about New Products
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I’ll Have What He’s Having? How Consumers Make Choices about New Products

22/07/2014 Journal of Consumer Research, Inc.

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22/07/2014 Journal of Consumer Research, Inc.
Regions: North America, United States, Asia, Hong Kong, Europe, Netherlands
Keywords: Society, Economics/Management, Psychology, Social Sciences, Business, Food & drink

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