The CLEVERFOOD project announces the launch of a new info pack offering practical guidance on how to recruit, support and mobilise people to drive food system change. The publication is aimed at practitioners and communicators who want to promote new habits and new ways of imagining sustainable food.
Transforming food systems requires participation and accessible narratives. This is the premise of Mobilising Changemakers and Communities for Collective Food System Transformation, published by CLEVERFOOD, an EU-funded project working to establish a fair, healthy and sustainable food system through the direct involvement of researchers, practitioners, citizens, but also influencers.
Developed by BeInfluence and ICONS, the info pack draws on hands-on experience from CLEVERFOOD, which today reaches more than 15,000 followers on Instagram thanks to the successful combination of professional creators with community voices, providing the ideal balance between reach and authenticity.
The publication suggests that changemakers – anyone who can activate, inspire and enable change in everyday life and within communities – are as essential to food system transformation as formal policy processes. They bridge the gap between technical knowledge and everyday life, making sustainable choices relevant to people's routines and identities. "Anyone can be a changemaker," says Veronique Cox, Client Director at BeInfluence. "Every gesture, choice or story that generates a positive impact contributes to collective transformation."
Based on this idea, the info pack presents a six-step framework to guide readers from mapping community voices and identifying target audiences, through co-creating messages and supporting changemakers, to learning from each communication cycle. A key insight from CLEVERFOOD’s experience: when it comes to impact, a few highly motivated changemakers consistently outperform many who are barely engaged.
Download the infopack: https://food2030.eu/wp-content/uploads/2026/06/CLF_Mobilising-changemakers.pdf
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About CLEVERFOOD
CLEVERFOOD is a Horizon Europe project accelerating the transition to sustainable, resilient and fair food systems in Europe. It builds multi-actor collaboration networks across science, policy and society to enable systemic change aligned with the FOOD 2030 vision.