This webinar explores how media framing of food safety — from contamination and microplastics to additives and foodborne illness — shapes public perception, fear, and trust. It unpacks why some risks are sensationalised and how hazard-based narratives can distort risk understanding and erode trust in regulatory systems. Bringing together scientists and journalists, the session looks at how food safety uncertainty, probability, and emerging risks can be communicated more accurately, responsibly, and engagingly — offering practical insights into how media and experts can work together to inform rather than alarm.
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Date: 11 December 2025
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Time: 11:00–12:00 CEST
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Register here
Join us in this deep dive together with experts:
- Frederic Bouder: Professor in Risk Management, University of Stavanger, Norway
- Joe Whitworth: Journalist specialising in Food Safety
- Jan Novák: Art Director & Expert in Youth-Focused Public Safety Communication