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Publication Announcement

Now available, the second edition of Joe Favorito's Sports Publicity

21 January 2013 Taylor & Francis

Updated text from Industry Veteran Joe Favorito includes new chapters on digital and social media, advanced crisis and women’s sports and case studies from ESPN, NBA International, Cricket and many others

With the global sports scene heating up from the Australian Open in Melbourne, football’s elite leagues across Europe, the Super Bowl, the start of the NHL season, the Daytona 500 and the NBA All-Star game in view in the United States, not to mention all the swirling controversies on and off the playing field, the business of sport has never been more front and center. Social media, sponsor dollars, fan interest, broadcast dollars all combine to keep the games both on and off the field intriguing more than ever before. Into that mix of action is the need for effective communication to keep people informed and on message, and Routledge Publishing is proud to bring to the industry the updated text “Sports Publicity: A Practical Approach,” by the well-respected industry insider Joe Favorito  

In this fully revised and updated edition of his groundbreaking guide to communications in sports, Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.

The updated text has a comprehensive list of case studies from properties like NBC Sports, Sports Illustrated, ESPN, as well as more examples of best practices and interesting anecdotes from the business of sport around the world.  With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:

  •     Effective writing and speaking
  •     Building and Marketing brands
  •     Developing contacts and networks
  •     Social and Digital Media Strategy
  •     Gaining experience and internships
  •     Crisis management
  •     Successful pitching
  •     Press conferences
  •     Working with individual athletes, teams and league organizations
  •     Agents, Broadcast Networks and Agencies
  •     Understanding the global sports market

No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.

http://www.routledge.com/books/details/9780415635011/

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