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Selling Concert Tickets? Consider Parking When Setting the Price

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Sellers mostly focus on the desirability of a product when setting prices. Buyers, however, focus evenly on the product itself and what’s entailed in 09 April 2013 Journal of Consumer Research, Inc.
Do You Get What You Pay For? It Depends on Your Culture

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Consumers from less individualistic cultures are more likely to judge the quality of a product by its price, according to a new study in the Journal o 09 April 2013 Journal of Consumer Research, Inc.
Höhere Erträge durch soziale Medien

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Forschern an der Aalto University, der University at Buffalo und der Texas A&M University ist es gelungen, eine Verbindung zwischen der Nutzung von so 25 March 2013 « Aalto University »
Höhere Erträge durch soziale Medien

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Forschern an der Aalto University, der University at Buffalo und der Texas A&M University ist es gelungen, eine Verbindung zwischen der Nutzung von so 25 March 2013 « Aalto University »
Businesses Increase Revenue with Social Media

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Press Release Aalto University 25 March 2013 Businesses Increase Revenue with Social Media Researchers at Aalto University, the University at Buff 25 March 2013 « Aalto University »
Businesses Increase Revenue with Social Media

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Press Release Aalto University 25 March 2013 Businesses Increase Revenue with Social Media Researchers at Aalto University, the University at Buff 25 March 2013 « Aalto University »
Should we consume less, more or differently? Mixed messages and multiple meanings in modern marketing

Marketing expert to give inaugural lecture on Tuesday 19 March at the University of Leicester A University of Leicester expert in marketing is to qu 19 March 2013 « Leicester, University of »
Comparison Investing: Why Are Consumers More Willing to Take Risks When They Can Compare Products?

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Consumers are more willing to take risks and accept delays in exchange for greater benefits when they are able to compare products, according to a new 05 March 2013 Journal of Consumer Research, Inc.
Before and After: Ad Placement Should Reflect Cultural Conceptions of Time

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Consumers respond more favorably to advertising when the placement of product images is consistent with the way they visualize time, according to a ne 05 March 2013 Journal of Consumer Research, Inc.
Product Promotion: When Do Emotional Appeals Trump Celebrity Spokespeople?

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Emotional appeals could be more effective than celebrities when promoting products related to a consumer’s identity, according to a new study in the 05 March 2013 Journal of Consumer Research, Inc.